WORK EXPERIENCE

ANETIK - PERFORMANCE OUTERWEAR / CREATIVE DIRECTOR  [2022]

Creative Director leads and guides the creative process and related creative projects, including integrated cross-channel initiatives, print design, marketing campaigns, eCommerce, online advertising, digital marketing, retail and wholesale.  Fully accountable for ensuring the creative work is high quality and aligned with the Anetik brand and target customer.

• leads and manages the creative process as it relates to brand marketing from concept to completion

• prepare annual goals and budget for creative; oversees budget

• translate marketing objectives into clear creative strategies

• collaborate with cross-functional multidisciplinary project teams, particularly marketing, eCommerce, merchandising/design, and sales in order to ensure projects are effective, on time, and that creative is consistency across the channels

• lead the conceptual and strategic direction for location photoshoots from season to season

• ensure visual communication and brand standards are met

• oversee deliverables, timelines and budgets

• meet with senior leadership to present and communicate campaign strategies and solutions

• respond to requests and ensure proper image selection is provided and utilized in all channels

• ensure consistency with and appropriateness of all brand imagery through the lenses of our different channels and geography

SCHIEFER CHOPSHOP / SENIOR ART DIRECTOR  [2019 - 2022]

• develop original concepts for integrated campaigns that span traditional, digital, social, activation, and emerging media platforms

• craft and deliver clear, compelling creative presentations to client

• Independently own your own creative — including client presentations

• Inspire the overall art direction process from the art direction/design of concepts to design of assets if necessary

• direct and lead designers and art directors as needed, providing clear and direct creative feedback

• understand and be able to articulate the overall business strategy and consumer landscape of our clients, and how the creative solution delivers on the strategy

• lead photo shoots and video shoots

• participate in new business pitches

ETNIES / ART DIRECTOR  [2014-2018]

•  develop brand story inline with creative direction and brand strategy

•  develop initial campaign concepts

•  responsible for the day-to-day smooth operation of productions

•  safeguard communication and consultation with the director’s and other key creative personnel, in and out of office - Ensure brand consistently across all channels ( print, video, web, pos, pop )

•  vendor selection working alongside contractors to ensure that each project is executed at the highest possible quality - gathering necessary assets

•  quality assurance for all media

•  manage the design, development, and coordination of projects

•  ensure work is always complete and meets deadlines

•  provide quality control over concepts and project 

SKULLCANDY / ART DIRECTOR  [2012-2013]

•  art direction - film & photography

•  social media content management

•  brand development

•  campaign concept

•  creative marketing strategy

•  storyboard development

•  location scouting 

•  graphic design

•  oversee production process

•  manage design, development, and coordination of projects 

•  manage design staff 

•  appoint 3rd party contractors

DC SHOES / ART DIRECTOR  [2009-2012]

•  art direction - film & photography

•  brand development

•  campaign concept

•  storyboard development

•  graphic design

•  lead creative team

•  location scouting 

•  highlight product consistently across all channels [print, video, web, pos, pop]

•  facilitate smooth workflow between marketing & films department

TRANSWORLD MEDIA / ART DIRECTOR  [2008-2009]

•  layout & production of transworld mx magazine

•  direct contact with production and secondary print teams

•  gathering necessary media assets 

•  quality assurance for all media

•  photography

•  graphic design

SIDLEE / ART DIRECTOR  [2006-2008]

•  initial campaign concept

•  storyboard development

•  digital & media design creation

•  graphic design

•  worked directly with flash and web developers

•  oversee all production activity

•  manage the design, development, and coordination of projects 

•  ensure that creative campaigns will translate to other media

•  highlight client’s campaigns consistently across all channels 

APPLE / MOTION GRAPHICS  [2006]

•  broadcast & animation design

•  interactive design

•  storyboard concepts